I’m Jackson.
An experienced leader of go to market strategy, product development, marketing operations and product marketing.
About Me:
I am a shop keeper, not a gate keeper
With over a decade of experience in strategic marketing and product development, I am a dynamic and results-driven leader who is passionate about effective marketing and product management.
Collaboration is an essential part of my work, and I have a proven track record of managing and mentoring cross-functional teams to achieve success. I have hands-on experience working closely with internal and external sales, website development, social media, I.T., events & education, marketing, project management, and product teams.
Leading with empathy and psychology is one of my foundational beliefs. Through that lens I am able to understand the unique requirements of any situation and provide solutions that make a tangible impact.
What gets measured, gets managed
I take a data-driven approach to all of my work and I am passionate about experimentation and measuring results. Continuously testing and monitoring performance to identify what works best and what can be optimized.
Delivering more than campaign fulfillment. I identify trends that add value to your business and optimize marketing based on what performs best. My 10+ years of experience analyzing digital marketing performance offer a deep understanding of how to turn analysis into actionable insights and tactics.
-
![]()
Product Marketing
Launching new concepts and services
-
![]()
Marketo Certified Expert
Email Marketing and Marketing Operations expertise
-
![]()
Go To Market Strategy
Taking ideas from the whiteboard to the marketplace
-
![]()
Podcast Episode
From Marketing Ops to GTM Strategy
Case Studies
You can learn more about my work by listening to my guest appearance on the Ops Cast podcast series.
Marketing Operations & Email Marketing
Marketing technology and email marketing expertise. Getting the most value out of your CRM.
What People Are Saying About My Work:
"He is an innovator and strategist in marketing automation, product marketing, and campaign planning.
He has the ability to build and scale new products in Marketo, and knows the value of experimentation and testing campaigns to increase performance.
He is also a seasoned product developer that uses strategic thinking and data analysis throughout the entire product life cycle."
Leala Avdich, Lead Specialist, Marketing Operations
"Jackson and I have worked on a variety of projects. I’ve always valued the depth of knowledge he brings to the table and his skills in managing multiple projects with ease, tackling challenges strategically and exploring new ideas to achieve success.
Jackson is dependable, collaborative and shares his expertise, making it easy for others to learn from him while ensuring projects continue to move forward smoothly.
It’s been a pleasure working with him and I know he will be a strong asset to any team he joins."
Sam Swift, Director, Marketing
"He is more than the marketing operations tactician. He is able to take a step back and see the whole picture to weave tactics into a successful marketing strategy."
Annmarie Doran Hummer, Director, Marketing Operations
"He definitely has an agile mindset. He has a keen business mind as well. His work ethic and diligence have always impressed me, but beyond that, he’s very approachable and personable. He would be a fantastic asset to almost any team."
Andy Burgus, PMI-ACP, Senior Project Manager
"Jackson is an extremely talented digital marketing professional, with great instincts to complement his expertise across multiple platforms including Marketo and Salesforce.
His experience at the AHA encompassed marketing operations and product management, making him a veritable Swiss Army knife for any organization's marketing division.
He brings enthusiasm and positivity to his work every day, and is always looking for ways to make things better for his clients, and his colleagues."
Julie Doyle, Vice President, Marketing
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your digital marketing or product needs.
FAQ
-
First things first, don't be nervous. We'll start with a free consultation to determine your needs, discuss the goals and find out if we're a good fit.
-
Fees are based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).