From Marketing Ops to GTM Strategy: Breaking the Execution Ceiling with Jackson Fisher
Ops Cast is a podcast series dedicated to marketing operations, revenue operations and sales operations professionals. By ops pros for ops pros. Check out my episode.
Visit the Ops Cast web page to add the episode to a playlist on your favorite podcast platform.
What Do We Discuss?
Many Marketing Ops careers start the same way. You become the person who knows how everything actually works. The systems. The data. The campaigns. The reporting.
But over time, a question starts to show up: Are you shaping go-to-market strategy...or just executing it?
We talk about what it takes to move from Marketing Ops execution into broader GTM strategy. How to speak the language of business, using your reports to create a memorable story, and positioning your message to fit your audience.
Create Your Opportunity
How to bet on yourself to break through the ceiling that is limiting your potential.
Lasting impact
Identify opportunities to grow and make the right appeal to leadership teams and your peers.
Connect marketing work to pipeline, pricing, and revenue outcomes.